Porsche partners with HEAD and Norrøna for a winter sports collection featuring performance gear and ski tech inspired by the legendary 911 Targa.
Porsche is no stranger to venturing beyond the road, and its latest collaborations prove just how seamlessly its design DNA can cross into new worlds. For the upcoming winter season, Porsche has partnered with the Norwegian outdoor brand Norrøna and ski manufacturer HEAD to create a performance-driven collection that brings style, tech, and decades of heritage to the mountain slopes. Tied together under the theme of “Crafting New Adventures,” the collaborations showcase the same forward-thinking philosophy that has made Porsche one of the most admired names in the world of sports cars.
The Porsche x Norrøna collection centers on Norrøna’s iconic Lofoten big mountain freeride line, a series built around what Jørgen Jørgensen calls “loaded minimalism.” The result is a freeride collection featuring GORE-Tex® insulated shell jackets and pants tailored for skiing and snowboarding, alongside a fleece jacket versatile enough for mountaineering or trekking.
At the same time, Porsche has teamed up with HEAD to celebrate the 60th anniversary of the Porsche 911 Targa with a collection of skis inspired by the car’s silhouette and iconic roll bar. The Porsche 7 Series skis take their cues from giant slalom racing, delivering razor-sharp performance on groomed slopes, while the Porsche 8 Series skis offer versatility across mixed conditions with their all-mountain design.
These collaborations show how Porsche continues to expand its identity without losing touch with its roots. Just as the 911 Targa reshaped open-air driving in 1965, the new Porsche ski collection aims to deliver performance in the mountains. Available now, these limited-edition releases are designed for those adventurists who value both function and craftsmanship, whether on the road, the slope, or beyond.
Source: Porsche
